Privacy Policy

APPELLES maintains a strict privacy policy and is committed to protecting your confidential information in accordance with the Privacy Act 1988 as detailed at

Any changes made to this policy will be maintained and be visible from this website. APPELLES collects personal data for the sole purpose of processing your order and to provide updates of upcoming new products and launches via our newsletter. You have the option of not subscribing to the newsletter should you wish to do so. We will never sell or provide these details to any third-party organization without your written consent. You will not receive any unsolicited mail as a result of ordering from APPELLES.


By submitting information to APPELLES, you consent to the collection and use of this information by APPELLES and Australia Post in the fulfillment of your order.


Information provided by you to APPELLES when placing an order or registering on our website includes:

• Delivery Address

• Phone Number

• Email address

• Payment Information

The APPELLES website has been designed to protect any personal information collected online from unauthorized access and undergoes regular security updates. Although APPELLES engages all reasonable efforts to safeguard the security of your information, transmissions made on or through the internet cannot be guaranteed to be entirely secure.

It is expected that you maintain the confidentiality of your username and password for your APPELLES account. You can update your personal information through My Account dashboard under the Account Details section.

APPELLES may, from time to time, use technology to track buyer behaviour and site analysis. This information is used to assist strategic development and audit usage of the site.


At APPELLES, the privacy of your details is of the utmost importance. We use SSL encryption to keep your transactions and information secure. We offer several payment options to suit your needs. Although APPELLES engages all reasonable efforts to safeguard the security of your information, transmissions made on or through the Internet cannot be guaranteed to be entirely secure.


We use cookies at to improve our service for you. Some cookies we use are essential for some services to work, others are used to collect information for the use of the website (statistics) so that we can make the site more convenient and useful for you. Some cookies are temporary and will disappear when you close your browser, others are persistent and will stay on your computer for some time. We are also using some local cookies that are tied to local campaigns and which will disappear when the campaign ends.

Some of the cookies are strictly necessary for the functionality of the site while others are used to enhance the performance and your user experience.


Unless otherwise stated, all rights including copyrights, content, text and graphics of the APPELLES website are owned and controlled for these purposes by Damn Good Beauty Pty Ltd. You are not permitted to copy, broadcast, download, store, transmit, show or display in public, adapt or change in any way the content of these APPELLES pages for any purpose whatsoever, in any medium, without the written permission of the Vanity Group Pty Ltd.


The content of any APPELLES emails, phone calls, messages or other direct communication is confidential and intended for the specified recipient only.

It is strictly forbidden to share any part of our messages with any third party without written consent from the company. If you received communication by mistake, please let the sender know and proceed to delete so that we can ensure such a mistake does not occur in the future.

APPELLES puts the security of our clients at a high priority. Therefore, we have put efforts into ensuring that our communications are error and virus-free. Unfortunately, full security of messages cannot be ensured as, despite our efforts, the data included in communications could be infected, intercepted or corrupted without prior knowledge. The recipient should check communications for threats with proper software, as the sender does not accept liability for any damage inflicted by viewing the content of such messages.

The views and opinions included in direct messages or calls belong to the author and do not necessarily mirror the views and opinions of APPELLES.

To clarify on the above or should you have further questions, please contact us at [email protected].


When you opt-in to our marketing material, we may occasionally send you updates via SMS and email. You can opt-out at any time.


Any social media plug-ins for Facebook, Instagram, Twitter and Pinterest are used to obtain data for tracking purposes only.


631 460 985 71


Damn Good Beauty Pty. Ltd.

4-6 Meeks Road

Marrickville NSW 2204 Australia

email: [email protected]

phone: 1300 038 429


101A-8-322 Jiaozhou Road Jing’an District 

Shanghai, China 2000400

phone: +86 21 5283 9001

fax: +86 21 5283 9003

email: [email protected]