About Us

Established in 2011, APPELLES is an Australian owned brand, inspired by luxe travelers, their destinations and emotions. The brand believes luxury is a journey so there is a focus on the smallest of details, transforming every step of beauty care into a luxurious experience.

APPELLES Founder Paul Tsalikis

“I am driven by all the beautiful things in life that surprise and delight - a passion originated from my travels around the world that stimulated me greatly and evoked the most pleasant emotions and sensations along the way.

This inspired me to create a beauty brand that would not only provide luxurious formulations and exceptional results, but also transform the user experience by the evoking of their senses, culminating in a state of delight and tranquility. 

The name Appelles is inspired in my Greek roots and is evocative of sophistication and refinement. The brand was launched in 2011, and I’m proud to see how quickly it became one of Australia’s most recognized brands.”