I launched APPELLES Apothecary & Lab in 2011 with the vision of creating a high-end Australian beauty and lifestyle brand of exceptional quality. Driven by beautiful things in life that surprise and delight and inspired by luxurious travels, the concept of the brand began to grow. Launching with a product range that would eventually evolve into our Classic Collection, APPELLES quickly grew from my part time passion to the heart and soul of everything I do.
For me, creating a brand that focuses on the little details is what counts. From meticulous, personalised packaging to exquisite, exotic ingredients and essential oils, it is this attention to detail that has seen APPELLES grow into a successful retail brand over the past six years. Throughout this journey, I have learnt that you need to be different. You must always strive to provide what everyone cannot; products that look and present themselves beautifully, exquisite details and outstanding personal service.